Press Release: Sime Darby Property’s ‘Siap, Sedia, Raya’ Campaign Achieves RM572 Million in Sales Bookings

Press Release: Sime Darby Property’s ‘Siap, Sedia, Raya’ Campaign Achieves  RM572 Million in Sales Bookings 

– 662 units of residential property bookings in 14 townships during the campaign period; – Contributions were mainly from the newly launched products of Elmina Green Four, followed  by Lyra 2 and Hevea Phase 2; 

– Planters’ Haven in Negeri Sembilan and Harmoni Permai in Bandar Universiti Pagoh, Johor  also proved popular among the Southern Corridor homebuyers. 

ARA DAMANSARA, 11 JUNE 2021 – Sime Darby Property Berhad (“Sime Darby Property” or  “Company”) has secured outstanding total sales bookings for 662 units of residential property  across 14 townships which accumulated to RM572 million. This was achieved throughout the  Company’s recently concluded ‘Siap, Sedia, Raya’ campaign which ran from 15 April to 31 May  2021. 

Sime Darby Property’s Group Managing Director, Dato’ Azmir Merican said that the Company’s  tactical launch plans, as well as the Government’s ongoing Home Ownership Campaign (“HOC”) 2021 incentives proved to be a great combination for the ‘Siap, Sedia, Raya’ campaign. The  additions of low OPR and other supporting factors such as stamp duty exemption and the removal  of 70% margin financing cap for third housing property have also been favourable to the  campaign. 

“This success follows a long list of healthy take-up rates of over 90% for our products we achieved  since the start of the year. Our strategic sales and marketing plan to offer the right products at the  right location and more importantly, at the right price point has been proven to be effective. With  the extension of the HOC that was recently announced by the Government, we look forward to  similar response to our future launches that have been planned for the rest of the year,” he said. 

Dato’ Azmir added, “Based on our customers’ buying trend, we foresee a growing demand for  residential landed type of products and Sime Darby Property will strive to meet our clients’ needs  with new and existing products.”

Sime Darby Property’s new launches of freehold residential properties were absolute hits with  homebuyers. In the City of Elmina, Shah Alam, 187 units of Elmina Green Four worth RM144  million and 32 units of Hevea Phase 2 worth RM67 million, were taken up. All units of Elmina  Green Four homes come with generous built-up catering for young and multi-generational  families, as well as those looking for a home upgrade; while the double-storey semi-detached  Hevea Phase 2 homes are designed to promote single-storey living with two master bedrooms  on the ground floor. 

Lyra 2 in Bandar Bukit Raja, Klang, was also popular among the potential homebuyers with 93  units taken up at a total sales booking of RM68 million. Well-designed and spacious, the double storey linked Lyra 2 homes are also strategically located with proximity to the Bandar Bukit Raja  Central Town Park, schools and commercial amenities in Klang. 

The KLGCC Resort offered its prestigious address via Senada Residences and East Residence  Courtyard Villa, clocking in sales bookings of RM19 million and RM14 million, respectively; while  46 units of The Ridge at KL East worth RM32 million were also snapped up. 

The Southern Corridor also proved to be popular among the homebuyers with 18 units worth  RM25 million in Planters’ Haven in Negeri Sembilan taken up; as well as 19 units of Harmoni  Permai homes in Bandar Universiti Pagoh in Johor also booked during the campaign period.  

The ‘Siap, Sedia, Raya’ campaign offered homebuyers up to RM10,000* Hari Raya deals on top  of the current sales packages for selected properties in the City of Elmina, Bandar Bukit Raja, Ara  Damansara, Subang Jaya City Centre, Putra Heights, KL East Mall, Melawati, KLGCC Resort, Serenia City, Nilai Impian, Planters’ Haven, Chemara Hills, Bandar Ainsdale and Bandar  Universiti Pagoh. The deals include up to 36 months of ‘Your Instalments on Us’ for selected  participating properties on top of the Government’s HOC. 

Potential homebuyers enjoyed a hassle-free homebuying experience for the property of their  choice via specially curated online sales kits and virtual tours through Sime Darby Property’s online platforms. While all its sales galleries are closed throughout the period of the current full  lockdown, the Company’s sales team are accessible during business hours, working from home to address sales and marketing activities online.

Stay updated on Sime Darby Property’s activities and developments at its website,, Facebook (, Instagram  ( and the Sime Darby Property Mobile App (available  for download via the Apple Store and Google Play). 

*Terms and conditions applied. 

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