That very important base for Effective Selling: Features vs Benefits

Selling is a fundamental skill everyone needs. Whether it’s a startup CEO pitching to investors or a real estate agent selling a property or even a head of department telling his team about his product vision. Yes, even a Finance Manager will need to sell benefits of his proposed new accounting system to the management and not just the features.

However, most of the time, we sell the FEATURES instead of the BENEFITS. If we are stuck at the features, every product and service looks similar and thus it comes down to a pricing decision. As a consumer, do we decide whether to buy only because of price?

As a service provider, do we really want to compete only on price? Come and learn the main differences between a feature and a benefit and how to maximize the potential of selling a product, service and even a vision. While selling is a huge topic including even Objection Handling, this time we will look at the basics. Features vs Benefits.

I am honoured to be invited by MATA, a CIDB training provider who has good experience in organizing online webinars. Just within this MCO period, they have already organised more than 40 webinars. The Host is Infra Design Sdn Bhd. They have over 18 years of experience and help customers maximise value and drive growth through effective implementation of Marketing Technology (MarTech)

Event Details as follow:

Topic: Selling Effectively – Features vs Benefits
Date: 9th May (Saturday)
Time: 3:00pm – 3:30pm
Register now:

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Next suggested article: If something is selling simply because it is cheap, it will fail soon


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