Slow times? Eco World set to hit RM3 billion target

Reported in The Star online, EcoWorld has announced that it is confident that it will meet its sales target of RM3 billion for its current financial year ending Oct 31 2015. It said that the achievement is because of its brand profile and township development. Its immediate plan included the launch of Eco Meadows in Seberang Perai (Penang) and Bukit Bintang City Centre (BBCC) in Kuala Lumpur. Read about BBCC here: Bukit Bintang City Centre, Eco World, UDA and EPF  To help it achieve the sales target, Eco World would continue its innovative campaigns to further raise EcoWorld brand profile and market its 10 ongoing projects.
As at 31 August 2015, EcoWorld has chalked up RM1.37 billion sales from the Klang Valley and RM964 million from Iskandar Malaysia. This meant it has already achieved RM2.37 billion in sales. Its chief executive officer Datuk Chang Khim Wah said that EcoWorld continue to focus on townships and green business parks which remain resilient in the current challenging market. The group’s ongoing projects include Eco Majestic, Eco Sky and Saujana Glenmarie in the Klang Valley and Eco Botanic, Eco Spring, Eco Summer and Eco Business Park 1 and Eco Tropics in Iskandar Malaysia.
I think during slower times, the more branded developers would grab even more sales from the smaller number of available buyers. This is because they (buyers) may be more choosy and wary. Thus, a better known brand name would give them more confidence too. Do note that no matter how well known a developer is, decide objectively based on our needs. If the unit is just too far and without proper access, I would think thrice. If the size is smaller than what I personally like, I would not buy no matter how famous the brand may be. Yes, I am willing to pay a premium for developers I like but not to the extent of reducing my personal requirements. Happy evaluating.
written on 18 Sept 2015
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